Super73 Case Study

When it comes to fraud prevention, attention to detail rocks.


Chargebacks managed by NoFraud


Lost to fraudulent transactions


Increase in customer engagement

The Company

SUPER73 was founded six years ago by a small team in southern California. Their head-turning electric bike designs spark the imagination and adrenaline of their mainstream fan-base, an approach that is garnering the attention of A-list and YouTube celebrities, professional athletes, fashion icons and more.

Doubling its company size in 2021, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world, boasting high-profile collaborations with global giants like Hot Wheels, Roland Sands Designs and Golf Wang, among others.

The Fraud Problem

2021 brought unprecedented growth to the company, with the team growing quickly alongside. With that growth came an increased focus on security, both for their customers as well as for their own protection.

This increased volume of business that could no longer be handled by Shopify’s perfunctory fraud prevention software, which provided very little input and insight into their processes and results. Chargebacks on the company’s high order value goods were also proving prohibitively costly.

SUPER73 recognized that it was time to better control their fraud analysis, and it was natural to include an enhanced fraud prevention solution to their overall IT stack.

The Solution

While investigating the anti-fraud platform space, the company’s CTO came across NoFraud, which he ultimately selected due to its comprehensive chargeback guarantee. The ability to both interact with and integrate its software with their own, better control over the processes and results, as well as open communication with the NoFraud Team were also deciding factors.

One of SUPER73’s customer service directors shared how he previously worked with CyberSource, a popular rules-based fraud prevention solution. “With NoFraud, you get everything you would expect from a giant player, without the price tag,” he said.

Another director hailed the company’s exemplary customer service. “NoFraud is very proactive and collaborative, with a real can-do attitude,” he explained. “They have actual people with real names who we can call at any time to walk us through an issue we are experiencing…They are an extension of our SUPER73 team!”

Beyond the traditional customer service, SUPER73 was assigned a designated account manager, and their staff report regular interactions with NoFraud analysts, who personally reach out when a suspicious activity or transaction crops up. They also praised the advanced automation provided by NoFraud as reflected by its message system that tracks and shares important information. “They care about our goals as a business as well as our well-being,” reported a SUPER73 IT team member.

SUPER73 relies upon NoFraud for more than just fraud prevention. With worldwide demand for their product, the company will often receive orders from overseas, and NoFraud allows them to identify and control which freight forwarders they want to work with, and where they are willing and unwilling to ship their products.

They also depend upon NoFraud’s chargeback representment services for all chargebacks, not just for the fraudulent chargebacks, something that Cybersource did not provide. “They optimize the chargeback arguments that we win,” shared a senior SUPER73 manager. “That’s a force multiplier that is very valuable to us.”

The Results

Integrating with NoFraud was unbelievably quick and the implementation was seamless. Partnering with NoFraud has entirely alleviated SUPER73 of any fraud concern or liability. Their internal teams are relieved of threshold setting, score managing, tedious hours of manual review, and placating disgruntled falsely declined customers. In fact, SUPER73 is now reporting a 10% increase in customer engagement, which is a direct result of a customer service team untethered by fraud issues and available to interact on a more meaningful level with their customers.

NoFraud enables SUPER73 to return their teams’ focus to marketing and sales, while enjoying an increased transaction pass rate, which is a trademark of the NoFraud solution’s technology stack coupled with expert analyst oversight. Any chargeback that does occur is covered by NoFraud’s full financial guarantee, and even issues such as “Items not delivered,” or “Defective merchandise,” are handled by NoFraud’s skilled team of chargeback resolution managers. NoFraud’s impact on SUPER73’s bottom line has been good from day one and gets better with every passed transaction.

“NoFraud proactively understands our strategic imperatives, and they function in a real tactile kind of manner, which is extremely important to us. At every level, NoFraud was able to bring to the table everything we wanted. From my perspective, as well as from our executives, NoFraud is doing a really great job.”

Doug Pearce
SUPER73 Director of Customer Services, US & Europe

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Customer Testimonials

Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
marika logo
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
Wine Chateau Marketplace
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
nixplay logo
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
Designer Optics Logo
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
Hak5 Logo
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
JNA logo
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
PCmag logo
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
Judith Leiber logo
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
Kaged logo
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
UMZU logo
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”

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Ready to learn more?

Book a demo and see our accurate real-time fraud screening for eCommerce in action.

We offer Starter Plans for even the smallest sized businesses, including a free plan and plans that include chargeback protection for companies that process less than $50,000/month.

Businesses that process more than $50,000 in revenue/month qualify for custom pricing. Book a demo and see our accurate real-time fraud screening for eCommerce in action.

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