Raycon Global Case Study
Order approval rate
Hours spent on manual review
Payment gateway filters
Raycon Global, founded in 2017, is the new sound of the technologies and personalities of our times. They take cutting edge audio tech, packaged in sleek designs, and distribute it among everyday folk and celebrities alike, all at the most competitive price points. Their earbuds, headphones and speakers transport listeners with their pristine sound, utmost comfort, durability, and price tag. Their customers are their fan base, and they treat them as such, listening to feedback, investing in new talent and creating a community of vibrant people and crisp sounds.
The Fraud Problem
Much like jewelry, new technology, and other high value items, electronics have always been a prime target for fraud and theft. Items with a high value and small mass are most appealing to thieves for their actual value, resalability, and ease of transport. Products, such as Raycon Global earbuds, earphones and speakers fit perfectly into the “fraud appeal” bullseye.
Ray Lee, CEO of Raycon Global, who co-founded the company with musical performer and artist Ray J, tackled the fraud issue by manually reviewing orders for fraud, a tedious and time consuming task. In addition to not being fraud experts, not knowing what to look out for, and not having access to information such as geolocation or device recognition technologies, manual review took up a significant amount of their time with a task that they weren’t best suited for.
As CEO, Ray was charged with leading product development, operations and the finances of the rapidly growing company. With a customer centric business model, Ray was also heavily occupied with consumer feedback and the many social media promoters of Raycon Global products.
The company was growing rapidly and it became readily apparent to Ray that upgrading their fraud prevention approach was a necessity not a luxury. They needed a system that was effective, accurate and 100% automated.
The Real Solution
NoFraud reached out to Raycon Global just as they were beginning to explore the various fraud prevention software in the marketplace. As a young company themselves, Ray appreciated the vibrance and ambition that the NoFraud team displayed. They were small enough to connect with him personally, to be collaborative, responsive and concerned about his needs, but large enough to provide the most up to date, technologically advanced, results-oriented system. What Ray found most appealing was the user-friendly onboarding system and dashboard setup. Pricing, ease of use, and the beauty in the simplicity of the NoFraud system was the deal clincher.
After a trial run spearheaded by the operations team, it was the obvious and unanimous choice to continue using NoFraud. The team was able to ship orders as soon as they came in, confident in the NoFraud decision, and the knowledge that if a high risk order did come through, NoFraud would reimburse them for the fraud chargeback.
The NoFraud Difference
“NoFraud provides a great all-in-one solution for fraud screening, particularly for eCommerce companies looking to focus on what they’re good at, so they can spend more time growing, and be free of tedious back-end ops.”Ray Lee
CEO, Raycon Global
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