Dodds Shoe Co. Case Study

Dodds Shoe Co. gives manual review the boot with NoFraud.


Decrease in review orders


Increased order approval rate


Fraud liability

The Company

Dodds Shoe Co. is a 4th generation footwear retailer, in operation since 1932. Located in the heart of the Rocky Mountains in Laramie, Wyoming, it is now the largest footwear center in the region. Its brick-and-mortar and online stores offer the most popular styles in brand name footwear and apparel at competitive prices.

The Challenge

Selling sought-after brands such as Ugg and Nike, Dodds was a frequent fraud target. They therefore felt the need to scrutinize every order with high-risk characteristics to protect themselves from credit card fraud. Their broad criteria for determining an order suspicious meant that Dodds found themselves manually reviewing 25% of their orders.

Their review process involved a considerable amount of customer friction and often resulted in multiple phone calls between the customer service team and the customers. They often required customers to provide very detailed information to corroborate their transaction, which was time-consuming and frustrating for both the customers and the Dodds customer service team. Dodds Shoe Co. needed a friction-free solution to prevent credit card fraud and replace their inefficient process.

The Solution

NoFraud was recommended to Dodds Shoe Co. by another NoFraud client. A 10-minute integration was all that was needed for NoFraud to immediately begin screening their orders for fraud.

The NoFraud software not only eliminated the need for manual screenings, but also boosted the transaction approval rate from 95% to 97%, as the software correctly identified legitimate transactions that would have been erroneously blocked by the previous manual review protocol.

“NoFraud has reduced our fraud losses to zero! What’s more, it has allowed us to streamline operations and ensure that our customers have a better experience, which is critical. We needed a solution that was simple and easy to integrate. NoFraud has met and exceeded that criteria. NoFraud also handles the chargeback process, which is a helpful bonus. We would recommend NoFraud to any eCommerce business that struggles with fraud.”

Jeff Dodds

The Results

Dodds Shoe Co. has completely replaced its manual screening system with NoFraud’s services, resulting in worry-free eCommerce. They began enjoying the freedom to reassign the valuable resources previously assigned to fraud review to more profitable projects.

Automating the fraud prevention process has eliminated order delays and greatly improved their customers’ experience. NoFraud’s Chargeback Guarantee completely protects Dodds Shoe Co. against vulnerability to credit card fraud.

Before NoFraud

  • 95% transaction approval rate
  • 25% of orders in the review queue were manually reviewed by Dodds with heavy customer friction
  • 75% orders with instant decision

After NoFraud

  • 97.5% transaction approval rate
  • 0 orders manually reviewed by Dodds
  • 99.4% orders with instant decision

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Customer Testimonials

Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
marika logo
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
Wine Chateau Marketplace
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
nixplay logo
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
Designer Optics Logo
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
Hak5 Logo
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
JNA logo
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
PCmag logo
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
Judith Leiber logo
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
Kaged logo
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
UMZU logo
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”

Ready to learn more?

Book a demo and see our accurate real-time fraud screening for eCommerce in action.

Ready to learn more?

Book a demo and see our accurate real-time fraud screening for eCommerce in action.

We offer Starter Plans for even the smallest sized businesses, including a free plan and plans that include chargeback protection for companies that process less than $50,000/month.

Businesses that process more than $50,000 in revenue/month qualify for custom pricing. Book a demo and see our accurate real-time fraud screening for eCommerce in action.

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