UroTuning Case Study

UroTuning is picking up speed with NoFraud.


Annual chargebacks eliminated


Increased order approvals


Order delays

The Company

Owned and operated by European car enthusiasts for enthusiasts, Urotuning offers OEM (original equipment manufacturer) and performance parts for Volkswagens, Audis, BMWs, MINIs and Porsches. The South Florida-based company is dedicated to providing top-notch customer service as well as competitive pricing.

The Challenge

As distributors of premium products in high demand, UroTuning was often a fraud target for individuals looking to steal big ticket items that they can easily resell. As a result, UroTuning’s customer service team would spend 10-15 hours each week scrutinizing every order for fraud, with a heavy focus on those that were of high value, or where expedited shipping was requested, or had any type of address inconsistencies. The verification procedure included looking up customers through Whitepages Premium and sending out forms for them to verify their credit card information. Consequently, there would often be order delays. Some customers protested this extensive process, while others, who chose not to verify their information, would simply walk away. UroTuning has a very high rate of returning customers, so if an order was canceled by the buyer, the estimated loss involved more than that single sale — losing the potential profit from future orders this individual might have placed was a particularly frustrating pain point.

Yet, even with taking these precautions, chargebacks were still occurring. UroTuning’s platform at the time had no effective fraud prevention solutions for merchants, and despite their best efforts using third party fraud tools and labor intensive reviews, they lost $37,000 in chargebacks in 2018. UroTuning knew they needed a better solution for fraud protection, so when they switched to Shopify, they immediately searched for an effective fraud prevention partner that focused on maintaining an elevated approval rate.

The Solution

After carefully researching the options in the Shopify app store, UroTuning decided to start with NoFraud, based on the customer reviews declaring their satisfaction with NoFraud’s approval rate.

Downloading the app was quick and intuitive, and the software immediately began filtering out fraudulent orders with precision. UroTuning quickly found themselves without any order delays or need to reach out to customers for verification.

The Results

With NoFraud’s automated system in place, UroTuning was relieved that they could switch off their payment gateway filters, which meant even more transactions could be approved.

They experienced an immediate 12% uptick in approved orders within the first month of using NoFraud. UroTuning redeployed the customer service team that was previously screening for fraud to outbound sales efforts, further increasing the value of the implementation of the NoFraud solution.

“After we implemented NoFraud, we no longer had to spend our valuable time chasing customers to verify charges and worrying about fulfilling questionable orders. By removing any doubt, we could just take care of our customers’ orders and not stress about any potential chargebacks.”

Justin Welty
Owner, UroTuning

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Customer Testimonials

Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
marika logo
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
Wine Chateau Marketplace
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
nixplay logo
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
Designer Optics Logo
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
Hak5 Logo
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
JNA logo
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
PCmag logo
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
Judith Leiber logo
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
Kaged logo
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
UMZU logo
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”

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Ready to learn more?

Book a demo and see our accurate real-time fraud screening for eCommerce in action.

We offer Starter Plans for even the smallest sized businesses, including a free plan and plans that include chargeback protection for companies that process less than $50,000/month.

Businesses that process more than $50,000 in revenue/month qualify for custom pricing. Book a demo and see our accurate real-time fraud screening for eCommerce in action.

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