Modway Furniture Case Study

Victory against fraud: the Modway Furniture story.

98.5%

Approval with different billing and shipping addresses

97%

Decreased chargeback losses

$0

Investment in fraud prevention staff

The Company

Modway Furniture is a major distributor of nearly every type of furniture, with an emphasis on contemporary and eclectic collections. Their eCommerce presence, modway.com, is a major component of the success of the brand. Given their reliance on web sales, payment certainty is an obvious priority. For years, Modway had no need for additional anti-fraud measures as their instances of less-than-legitimate credit card charges were initially immaterial. It didn’t take long, however, for experienced online credit card scammers to identify exploitation opportunities, which they aggressively pursued.

First Attempt

Manual Review

As a first line of defense against the new attackers, Modway began setting specific flagging parameters. If an order met certain specifications (volume, type, billing/shipping differences, etc.), a team would manually review the transaction and attempt to validate it before shipping. If verification was impossible, the order would not ship.

Modway quickly realized, though, that this approach was inefficient at best and harmful at worst. Most of the transactions within these cursory parameters were legitimate, and valuable resources were being wasted on time-intensive and often insufficient research methods. Additionally, while this stemmed the increase in chargeback losses, they were still occurring regularly.

Implementing NoFraud

Modway initially met NoFraud at IRCE (Internet Retailer Conference and Exhibition), at a time when there seemed to be no need for additional security protocol. Moshe Melamed, COO of Modway Furniture found the NoFraud concept intriguing, but as his company at the time was less affected by fraudulent activity, he saw no need for implementation. Unfortunately, 6 months after the IRCE show, Modway soon fell victim to the scourge of all online retailers, and starting experiencing a leap in chargeback rates. What once only happened very occasionally, was now pulling material revenue away 5 to 6 times per month.

As there was now a clear and pressing need for third-party anti-fraud protection, Modway quickly teamed up with NoFraud to address the problems facing the furniture retailer.

After a seamless integration, NoFraud quickly began screening and effectively validating every single order. Chargeback rates plummeted to 2-3 per year and Modway no longer has to expend any effort on fraud prevention.

“In the search for a fraud vendor, what I found most appealing was that the NoFraud technology was very sophisticated, yet they did not rely exclusively on technology. The NoFraud Review state is so helpful in keeping my order approval rate up. In my industry, it is common for shoppers to ship furniture to an address other their billing address due to moves or vacation homes. NoFraud has approved over 98% of orders in that category, some of them only validated after a very detailed review from their analyst team. Most of the orders that the NoFraud review team approved would have not shipped out due to suspicions of fraud.”

Moshe Melamed
CEO, Modway Furniture

The Results

98.5%

Approval with different billing and shipping addresses

97%

Decreased chargeback losses

$0

Investment in fraud prevention staff

The NoFraud Difference

As the team at Modway pointed out, NoFraud utilizes a highly technological approach, but doesn’t rely exclusively on automated systems to the point of weakness. In especially tangled cases, the NoFraud analyst team uses a number of professional verification tools to improve approval rates and weed out offenders.

Book NoFraud Demo Today

See Our Accurate Real-Time Fraud Screening for eCommerce in Action

Customer Testimonials

Praise From Some of Our
Successful Customers

“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
Hak5 Logo
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
Kaged logo
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
UMZU logo
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”

Ready to learn more?

Book a demo and see our accurate real-time fraud screening for eCommerce in action.

Ready to learn more?

Book a demo and see our accurate real-time fraud screening for eCommerce in action.