How Monday Swimwear Increased Revenue by 3.6% and Cut Chargebacks by 92%

Operational Challenges Before NoFraud

Before partnering with NoFraud, Monday Swimwear faced a growing list of operational inefficiencies that drained time and resources from its operations and customer support team.

1. Manual Chargeback Management

As Ahna recalls: “It was just me and one customer service representative trying to figure everything out. When a chargeback came in, we had to research what it even meant, how the process worked, and how to respond. There was so much Googling and guesswork.”

Without a dedicated fraud solution, the team manually gathered evidence, contacted banks, and tracked cases individually — often without understanding the nuances of each issuer’s process. This reactive approach left them exposed to financial losses and consumed valuable hours each week that they couldn’t afford to lose.

2. Returns Abuse, Unauthorized Resellers, and More: Evolving Threats and Limited Visibility

Fraudulent orders and returns abuse quickly became a recurring issue. The team found themselves investigating suspicious claims, manually reviewing transactions, and even chasing down fraudulent customers on social media. “We’d see customers wearing the swimsuits they claimed they never received,” Ahna shared. “But how do you even approach that conversation? It was frustrating and time-consuming.” 

As Monday Swimwear expanded, the lack of an automated fraud prevention system became an operational bottleneck, slowing fulfillment and adding unnecessary friction to the customer experience.

The rise of gift card fraud, returns abuse, and other sophisticated schemes introduced new challenges that were nearly impossible for a small team to keep up with. Without centralized reporting or analytics, Ahna’s team lacked visibility into fraud trends and couldn’t easily identify repeat offenders. “Every new fraud trend felt like a new fire drill. We were constantly reacting instead of preventing.”

A Multi-Year Commitment Driven by Measurable Results

Since partnering with NoFraud, Monday Swimwear has achieved measurable gains in efficiency and revenue protection. The impact was so significant that Monday Swimwear’s success with NoFraud led them to sign a multi-year renewal, solidifying NoFraud as a long-term operational partner.

This commitment underscores the brand’s trust in NoFraud’s ability to adapt in real time to new fraud tactics, keeping their business protected as threats evolve.

3.6% Revenue Lift Through Smarter Approvals

By confidently approving more legitimate transactions that might have previously been flagged or declined, Monday Swimwear unlocked new revenue opportunities without adding risk. NoFraud’s precise decisioning ensured that real customers experienced smooth, uninterrupted checkouts, even during peak sales seasons.

92% Reduction in Chargebacks

With NoFraud proactively detecting and blocking fraudulent transactions, chargebacks have dropped by 92%, creating immediate savings and long-term operational relief. The chargeback management service has not only reduced losses but also provided actionable insights to strengthen internal policies and improve prevention strategies.

224+ Hours Saved per Year

With NoFraud handling reviews and chargebacks, Ahna and her small team have reclaimed significant time each year that was previously spent chasing fraud evidence or responding to disputes. “It’s completely revolutionized how we spend our time,” Ahna said. “We’re no longer hunting down fake claims or trying to understand every bank’s system. We can finally focus on creating great products and serving our customers.”