NoFraud
WebinarRecorded: September 21, 2023

The Power of Personalization for Brands in eCommerce

Date and time
09/21/2023 1:00 pm EST
Speaker
Frank Martinez
Head of Direct to Consumer

Hear directly from Shimano, a company that successfully transitioned to DTC (Direct-to-Consumer) eCommerce. Leveraging their 100+ year heritage of quality and innovation, Shimano understands the challenges involved in creating an exceptional, personalized online experience that aligns with your brand identity.  Read more
  • Unlock the power of personalization to amplify ROI
  • Empower your team: Work together toward success
  • How fraud prevention can help increase your ROI
Shimano logo

Watch our on demand webinar

In today’s ever-evolving digital age, consumers are increasingly turning to online platforms to shop for outdoor gear, equipment, and experiences. To stay competitive and thrive in this dynamic landscape, adopting effective strategies tailored specifically to the outdoor industry is crucial.

Hear directly from Shimano, a company that successfully transitioned to DTC (Direct-to-Consumer) eCommerce. Leveraging their 100+ year heritage of quality and innovation, Shimano understands the challenges involved in creating an exceptional, personalized online experience that aligns with your brand identity. 

This webinar is designed to equip outdoor brand owners and eCommerce managers with the knowledge and tools they need to succeed in the world of online retail. Walk away with actionable insights and tips, and real-world examples that can be immediately applied to boost your brand’s online presence, drive sales, and increase customer loyalty. 

Key Topics:

  • Understanding the outdoor eCommerce landscape
  • Unlock the power of personalization to amplify ROI
  • Empower your team: Work together toward success
  • How fraud prevention can help increase your ROI
Shimano logo

Established in 1921, Shimano today globally operates three key businesses, with sales offices and factories all over the world. We will continue supplying “captivating products” to help promote the bicycle and sports fishing cultures.

Speaker

Frank Martinez

Head of Direct to Consumer

19 year veteran of Shimano’s North America Bicycle Division. Beginning in customer service and working all areas from sales to marketing before building out Shimano’s first E-commerce B2B platform and Digital team encompassing e-com, social media, and digital marketing. Now responsible for building out Shimano’s newest business channel, Direct to Consumer.

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