Case Study


Increased order approval rate


Fraud-related tasks eliminated annually


Decrease in pricing

“Switching to NoFraud is a ‘no-brainer.’ The system works incredibly well, it costs less than anything else we tried and does a way better job! Most importantly it completely eliminates my involvement in the fraud management process. I am thrilled with NoFraud and so happy that we chose to partner with them.”

Natalie Tobias

High-Precision Fraud Detection:
How Hoodrich Decreased Pricing by 60% 

It all started with a referral from a friend. Ben Smalley, Airbox Fulfillment Co-founder, reached out to Natalie Tobias, eCommerce Manager at Hoodrich, when he noticed a gap in operational efficiencies. Fraudulent orders were making it to fulfillment and costing the fast-growing UK-based streetwear brand tens of thousands in weekly revenue. 

Week 1: $27,000 in Fraudulent Orders – BLOCKED!

Hoodrich found that they were managing very high levels of fraud “due to the nature of both the product and our customer demographic,” says Natalie. “The amount of admin and backend work we were having to do with previous fraud systems was both clunky and time-consuming.” 

While monitoring the performance of NoFraud, Natalie was impressed by the speed, ease, and accuracy of the solution. In one week alone, the NoFraud system blocked over $27K in fraudulent orders without rejecting legitimate sales. Even more, Hoodrich used to receive five to ten emails and calls per day from angry customers asking about their canceled orders. With NoFraud, those complaints have virtually disappeared. 

“Switching to NoFraud is a no-brainer,” Natalie highlights. “The system works incredibly well; it costs less than anything else we tried and does a way better job!” With NoFraud, the Hoodrich team was able to get a hold of the losses they faced from process inefficiencies. “They are EXCELLENT at stopping the massive amount of fraud we attract on our site,” says Natalie. High precision, automated fraud prevention helped to power better product positioning and allowed Hoodrich to decrease pricing by 60%.  

The Shopify + NoFraud Difference: Unmatched Fraud Detection

Hoodrich felt the strain of fraudulent orders making it to fulfillment. Their previous fraud prevention platform (Clearsale) caused more headaches than peace. Every time an order went under review, they had to ensure their fulfillment company did not ship out the order — and once review was complete, had to notify them that the order was safe to ship. A forgotten step often resulted in a chargeback or shipping delays.

With NoFraud’s Shopify integration, Natalie found an automated solution with unmatched fraud detection precision, “it’s the only company that could uphold this level of prevention.” Natalie was able to completely remove herself and her teams from the fraud detection and prevention process. 

“We no longer get involved in the filing of chargebacks. And the AI system that runs automatically on our site means that as soon as orders come in, they are checked using [NoFraud’s] advanced technology and voided (if necessary) — and the order is canceled and never reaches our fulfillment center.” No more manual reviews, dealing with rejected customers, or the tedious process of gathering chargeback evidence. NoFraud’s high-precision fraud detection ultimately led to a 4% boost in their order approval rate.

A Sustainable Fraud Prevention Partner

Setting up NoFraud was a breeze. “Their customer service and account management is second to none,” Natalie reports. The Shopify integration was installed in less than an hour and Natalie saw an immediate impact to the business. What used to cost eight to ten hours each week to resolve, is now completely outsourced to the NoFraud automated solution and teams — a savings of 500 manual hours per year. 

“I am thrilled with NoFraud and so happy that we chose to partner with them. We would heavily advocate them to anyone who is looking for a full spectrum solution to fraud,” says Natalie. “Our focus can now rest solely on our ecommerce business and we trust fully in the fact that NoFraud is taking excellent care of our site and any potential attacks in the future.” 

With the right fraud prevention partner in place, Natalie has been able to step out of the fraud process entirely and focus on what she and her team does best: helping and delighting customers.

See our accurate real-time fraud prevention screening for eCommerce in action

About Hoodrich

Founded by Jay Williams in 2014 with just £200 and a passion for underground streetwear, Hoodrich is now the fastest growing urban inspired streetwear brand in the UK. Brand ambassadors, such as music producer Fumez the Engineer and rapper K-Trap, have aided in Hoodrich’s exponential growth, as well as collaborations with JD Sports and Footasylum and other large sports retailers. The brand has been spotted on the likes of 50 Cent, Ashley Walters, Giggs and Birmingham’s own Mist and Jaykae. With the launch of Hoodrich Women’s and an increasing presence in the US & Europe, Hoodrich is gearing up to be one of the premium brands in underground streetwear apparel.

Customer Testimonials

Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
marika logo
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
Wine Chateau Marketplace
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
nixplay logo
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
Designer Optics Logo
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
Hak5 Logo
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
JNA logo
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
PCmag logo
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
Judith Leiber logo
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
Kaged logo
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
UMZU logo
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”

Ready to learn more?

Book a demo and see our accurate real-time fraud screening for eCommerce in action.

Ready to learn more?

Book a demo and see our accurate real-time fraud screening for eCommerce in action.

We offer Starter Plans for even the smallest sized businesses, including a free plan and plans that include chargeback protection for companies that process less than $50,000/month.

Businesses that process more than $50,000 in revenue/month qualify for custom pricing. Book a demo and see our accurate real-time fraud screening for eCommerce in action.

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