Brew Watch Company Unlocks Over 3% Revenue Lift to Power Scalable Growth

Operational Challenges Before NoFraud

As Brew approached its 11th year in business, the company experienced a significant spike in sales — a trend that Jonathan was excited to see: “We’ve noticed a huge spike in sales, which is fantastic. So you’re a net positive.” But with that growth came a steep increase in fraudulent activity.

1. Rising Fraud and More Sophisticated Attackers

Jonathan shares that while Brew had always dealt with some level of fraud, the post-COVID era brought a wave of far more sophisticated attempts. “With that, the increase of fraudulent orders has also increased. And not just the increase in fraudulent orders, but how clever these alleged customers have become.”

These evolving fraud patterns created challenges including:

• Undermining profitability through high-risk orders and attempted theft
• Potential reseller fraud due to the popularity and resale value of Brew’s limited releases
• Chargeback exposure, especially from international orders
• Operational inefficiency driven by an exhausting manual review process

Pressure on customer experience, since, as Jonathan notes, “You can’t just simply reach out to a customer and accuse them of being fraudulent and you can’t simply just cancel an order without communicating.”

2. Manual Review Became Unsustainable

Before adopting a fraud solution, Brew managed fraud detection entirely in-house. Jonathan describes it as a constant “chess game” with increasingly clever fraudsters:

“At that time, we were simply manually checking, manually reaching out. The people are clever. And so this chess game of back and forth wasn’t working.”

Not only did this consume hours of the team’s time each week — it also risked harming the seamless customer experience Brew is known for. The company needed a way to stop fraud without slowing down legitimate customers or adding friction to the buying journey.

Results That Scale

“At the end of the day, as a brand owner and as a company, we want to spend that time wisely on growing the company, increasing sales, and making sure that customer experience stays seamless,” says Jonathan.

With NoFraud, Brew Watches transformed a growing fraud challenge into a strategic advantage. The brand now enjoys:

• Higher revenue
• Fewer chargebacks
• A fully automated fraud workflow
• More time to focus on product innovation and customer delight

Most importantly, Brew preserved the seamless, human-centered customer experience that has defined the brand since day one.

3.1% Revenue Lift Through Smarter Approvals

With NoFraud passing more legitimate orders that were previously at risk of being declined or manually canceled, Brew was able to approve more orders from loyal customers. NoFraud’s precise decisioning ensures that real customers experience smooth, uninterrupted checkouts, even during peak sales seasons.

77% Reduction in Chargebacks

Brew now has proactive fraud blocking that prevents high-risk orders from ever becoming chargebacks. With NoFraud proactively detecting and blocking fraudulent transactions, chargebacks have dropped by 77%, creating immediate savings and long-term operational relief.

100+ Hours Saved per Year

By eliminating manual review and the “chess game” Jonathan described, Brew recovers over 100 hours of operational time annually. That time is now reinvested into:

• Designing new watch collections
• Improving customer experience
• Growing sales and brand reach