AutoPets Case Study

AutoPets: Littered with chargebacks no more.


Additional monthly revenue


Increased order approval


Monthly labor eliminated

The Company

AutoPets, the inventor, manufacturer, and retailer of the Litter-Robot, is an international leader in developing highly functional pet products that make pet care easier and more enjoyable. Launched in 2000, the Litter-Robot is the highest-rated automatic self-cleaning litter box on the market. Based in Auburn Hills, MI, AutoPets has been growing quickly and has been featured as a 2017 and 2018 Inc 5000 company.

AutoPets researched the various fraud detection software options to replace the basic gateway filters and manual reviews they were relying on which increased customer friction and resulted in lost sales. With chargebacks escalating up to $20,000 in some months, AutoPets knew that it needed to quickly find the right partner to stem its losses.

The Challenge

As an ecommerce retailer that sells a premium priced product, AutoPets was prone to deceptive customers trying to obtain its product using stolen credit cards and other manipulative practices. In order to protect itself, Autopets manually reviewed every high value transaction as well as orders with different bill-to and ship-to addresses. They also implemented strict AVS filters at their payment gateway. However, even with these monitoring procedures, fraudsters were still finding ways to evade detection, leaving AutoPets with large chargeback losses.

As AutoPets’ order volume exploded in 2016, they realized that they needed a different approach to fraud mitigation.

The Solution

AutoPets was seeking a solutions partner that was not only focused on preventing chargebacks, but also on optimizing AutoPets’ order acceptance rate. Another leading priority was the speed and accuracy of the integration and implementation process as the holiday season was fast approaching and a rapid installation solution was required.

After speaking with many providers, it became clear that NoFraud’s model was the best for AutoPets: powerful technology, cardholder verification to prevent false positives, and an easy and straightforward implementation process. NoFraud’s software quickly and seamlessly integrated with the AutoPets website in time for the holiday season sales spike.

Upon installation, AutoPets carefully double-checked NoFraud’s decisions to allow transactions to go through when their AVS filters flagged a purchase. They quickly learned that 84% of the orders they were previously declining were valid. Knowing that NoFraud guaranteed their decisions in the case of a chargeback, AutoPets felt confident about shipping orders that they would initially have declined. As a result, NoFraud significantly reduced the occurrence of chargebacks once implemented and increased revenue and profit.

“As an e-commerce business, we believed card-not-present chargebacks were part of doing business. Once we found NoFraud, that belief changed. With the peace-of-mind NoFraud provides, AutoPets is allowed to continue day-to-day operations without fear of the liability from fraudulent consumer transactions.”

Leigh Edwards
Controller and Director of Finance, AutoPets

The Results

Before instituting NoFraud in November 2017, AutoPets was accustomed to receiving more than 20 chargebacks a month. Today, receiving a chargeback is a rare occurrence.

Over the course of one year, NoFraud saved AutoPets approximately $70,000 in fraud-related chargebacks, while simultaneously increasing their order acceptance rate by 8.9%. Additionally, NoFraud has saved AutoPets 40 hours per week in order processing management; which includes the time it took for customer service and accounting staff to manually screen transactions and file chargeback disputes. Customer Service has also seen reduced checkout friction from AVS mismatches on consumer orders. When the occasional chargeback does occur, NoFraud reimburses AutoPets for the full chargeback amount as part of their Guaranteed Chargeback Protection program.

Before NoFraud

  • 30 hrs/week spent on manual review
  • 10 hrs/week spent on resolving chargeback disputes
  • $7,500/month lost to chargebacks
  • $25,000/month of cancelled orders due to gateway filter declines
  • Customer frustration over order declines due to AVS mismatches
  • Internal frustration with customer service/accounting to determine suspicious orders

After NoFraud

  • No time spent on manual review, chargeback dispute management
  • No fraud liability
  • $21,000/month in increased revenue from NoFraud approvals on orders previously declined by gateway filters
  • No frustration checking out with Credit Card
  • 84% of AVS mismatched orders approved by NoFraud
  • No Internal Frustration, NoFraud provides pass/fail decisions on every transaction

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Customer Testimonials

Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
marika logo
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
Wine Chateau Marketplace
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
nixplay logo
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
Designer Optics Logo
“I switched to NoFraud from another guaranteed fraud prevention provider. My approval rate improved, pricing was more competitive, NoFraud customer support is superb and the user interface is intuitive and informative. My only regret is that I did not make the change sooner.”
Hak5 Logo
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
JNA logo
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
PCmag logo
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
Judith Leiber logo
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
Kaged logo
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
UMZU logo
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”

Ready to learn more?

Book a demo and see our accurate real-time fraud screening for eCommerce in action.

Ready to learn more?

Book a demo and see our accurate real-time fraud screening for eCommerce in action.

We offer Starter Plans for even the smallest sized businesses, including a free plan and plans that include chargeback protection for companies that process less than $50,000/month.

Businesses that process more than $50,000 in revenue/month qualify for custom pricing. Book a demo and see our accurate real-time fraud screening for eCommerce in action.

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