NEST NEW YORK Case Study
+2%
revenue lift
50%
reduction in chargebacks
160+
hours saved in operational efficiency
“NoFraud gives us confidence when we need it most — when risk is highest and bandwidth is lowest. During the holiday season, NoFraud is the partner we rely on to keep us protected and save time when every hour matters.”
Allyssa Kaiser, Vice President of DTC & Performance Marketing at NEST NEW YORK
How NEST NEW YORK Uses NoFraud to Confidently “Set-It-and-Scale” During Peak Season
NEST NEW YORK is a digitally native, subscription-friendly brand operating in a high-velocity gifting category with extreme Q4 seasonality. As order volume surges around Black Friday/Cyber Monday, so does fraud and reseller abuse — precisely when bandwidth is tightest and the cost of false declines or slow reviews spikes.
The team sought a fraud partner that could:
- Approve more good orders without friction.
- Hold the line on chargebacks even as volume spikes.
- And lighten the manual workload for customer service during peak season.
What Needed Fixing (and Fast)
The Q4 reality: volume, velocity, and zero room for friction
1. Peak pressure with limited bandwidth.
The customer service team can do checks-and-balances most of the year, but Q4 demands automation that simply works in real time so ecommerce teams can focus their time on legitimate customers instead of chasing fraud.
2. Reseller abuse & warehousing patterns.
Third-party resellers were a persistent drain — orders routing to warehouses in shifting patterns. The team needed better signals to find and block clusters fast.
3. Botty bursts & “freebie” exploits.
Spikes of rapid-fire purchasing and edge-case behavior around free samples required adaptive detection that didn’t punish real customers.
4. Friction is a deal-breaker.
The brand holds a hard line on keeping the buying experience smooth; fraud controls should reduce risk without adding noticeable friction.
Why NoFraud
Confidence on autopilot (especially when stakes are highest)
Autopilot with oversight. NoFraud’s decisions serve as a reliable first line; the team skims failures to spot reseller patterns and quickly fan out to related orders when needed. “NoFraud runs so smoothly that when we do have to block an order, we’re very confident in the decision,” shares Jay Koman, Customer Service Agent at NEST NEW YORK.
Seamless for shoppers, stronger for the brand. Legitimate customers move through checkout without friction, while fraud checks happen invisibly in the background. This balance ensures protection doesn’t come at the cost of conversion — a critical factor for a gifting brand where every transaction counts.
Simple enough for every team. Tools are simple enough for customer service to use directly, reducing reliance on ecom engineers and keeping workflows clear. As Allyssa puts it, “The technology works so well that we don’t need weekly calls or constant tuning — it’s one thing taken off our plate. We manage over a hundred partners, and the beauty of NoFraud is that it just works.”
Season-proof confidence. During Q4, when volume surges and risk peaks, the team doesn’t have to second-guess approvals or scramble with last-minute rule changes. They trust NoFraud to hold chargebacks down and approvals up, keeping operations steady when the stakes — and transaction velocity — are highest.
Results That Matter (and Scale)
2% Revenue Lift Without Friction
By combining smarter fraud approvals with automated optimization, NoFraud delivers a +2% revenue lift year over year — crucially, without bloating review queues or adding friction at checkout. In today’s margin-tight environment, that kind of lift can be the difference between a good season and a great one, especially when it compounds during high-volume periods like BFCM. As Jay explains, “Approval rates are high, and the system’s been working well for us — NoFraud largely runs on autopilot.”
50% Fewer Chargebacks
Since adopting NoFraud, NEST NEW YORK has reduced chargebacks by half. For a gifting brand with heavy Q4 volume, this means fewer costly disputes, less customer frustration, and more revenue protected when it matters most.
Protecting Inventory Without Hurting Conversion
Reseller abuse is a constant moving target, but with NoFraud the team turns failed order signals into a catalyst for spotting warehouse-bound clusters and quickly shutting down bad actors. As Jay Koman notes, “Resellers are clever and fast. NoFraud helps us spot the patterns so we can move just as quickly.”
At the same time, NoFraud’s ongoing investment in reseller-abuse detection and pattern learning helps ensure more inventory reaches genuine customers — without relying on blanket blocks that risk hurting conversion.
160+ Hours of Operational Efficiency Gained
By leaning on NoFraud’s expert team to handle manual reviews and chargebacks, NEST NEW YORK saves more than 160 hours each year — time that would otherwise drain internal bandwidth. This shift doesn’t just reduce workload; it ensures more good orders are approved while fraud risk stays low. The result is faster fulfillment, stronger customer experiences during Q4 peaks, and less pressure on service teams who can focus on supporting real customers instead of fighting fraud.
The Takeaway for Ecommerce Leaders
If your holiday calendar is “all gas, no brakes,” you need fraud controls that raise approvals, lower chargebacks, and reduce manual load — without adding friction. NEST NEW YORK’s experience shows that autopilot-level confidence is possible.
“When it’s Cyber Monday and every hour is hundreds of thousands of dollars being transacted, that’s when we rely on our partners the most — and where NoFraud proves its value.”
Allyssa Kaiser, Vice President of DTC & Performance Marketing at NEST NEW YORK
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Customer Testimonials
Praise From Some of Our
Successful Customers
“5 stars across the board! We switched to NoFraud a year ago and not only did my approval rate increase drastically but pricing was also a lot more competitive. The integration is seamless and literally worked out of the box with zero changes to our current workflow.”
“NoFraud has been absolutely amazing. Before NoFraud, we were suffering from a barrage of fraud attempts, which resulted in tens of thousands of dollars of chargebacks. Once you install this app, fraudsters will give up hope. I think it’s a no-brainer.”
“Implementing NoFraud has vastly improved our business operations, not only by significantly reducing chargebacks and false positives, but by turning our inefficient fraud prevention process into a simple pass/fail decision that saves us loads of time and stress.”
“This is some of the best money we have ever spent. Integrating the app was quick and smooth, the support is fantastic and far superior to the service offered by some of their competitors. Our fraudulent orders have dropped by almost 60% since integrating NoFraud as compared to Signifyd and all orders that are charged-back are quickly reimbursed.”
“Normally not one to write reviews but absolutely must applaud NoFraud. I switched over from a big name competitor that dropped the ball huge on support. I’ve had no such issues with NoFraud — their support agents has been super responsive. The sales folks answered my every detailed question — even digging into API documentation. Their onboarding team was top notch. I was up and running super quick! Very happy.”
“The NoFraud app is really easy to install and set up. NoFraud’s analysis has been much more effective than the standard default Shopify fraud analysis. It catches fraud missed by Shopify and passes orders that Shopify said were high risk. Best part is, you can contact NoFraud and speak with someone.”
“The team at NoFraud are amazing. They have been a strong partner against the fraudsters. Right before we signed up we were hit with several thousand dollars of Mule Fraud. The addition of this app has definitely saved us money. Worth every penny. I would totally recommend them.”
“We can’t say enough wonderful things about the team at NoFraud. They are extremely responsive, knowledgeable, and easy to work with. The peace of mind we get from knowing that they are handling the fraud check process is invaluable. NoFraud’s system consistently delivers accurate order ratings and recommendations.”
“NoFraud has been fantastic. We switched from Signifyd and haven’t looked back. Better rates, vastly simpler customer service, easier touch points for service/help, chargeback protection and filing on our behalf (this was huge — of the few chargebacks we’ve gotten, NoFraud takes care of them and we’re good to go!). Super fast verifications (if/when needed). Great staff. All in all, definitely recommend going with this app!”
“Excellent communication. Easy to use service. Available to resolve and questions or concerns that arise in a timely manner.”
“NoFraud’s ability to extend internationally is great since we have no experience or knowledge in international sales. Without NoFraud, we’d have to learn everything there is to know about fraud detection in another market.”
“When I did a chargeback audit over the last 5 years before NoFraud, I saw that had I been a NoFraud customer for 10 years, I could’ve bought a boat with all the savings.”
“We didn’t realize how much money we were leaving on the table until we used NoFraud.”
“Turning NoFraud on was like a magic switch. Poof! All of a sudden our fraud problems disappeared.”
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